Ssssh...abortion

The new I-pill advertisement has a unique angle in convincing the public to use i-pill as their desired morning-after pill. The angle being that the girl in the story can forgo anguish and the prospect of having an abortion IF she only had taken an i-pill after unprotected sex. The ad caught my attention for two solid reasons. Firstly, when the ad rolled I thought it was a PSA cautioning against unprotected sex, and so while on that angle the ad was doing a remarkable and stirring job of connecting and conveying the traumatic experiences involved in having abortions. However, once the i-pill box abruptly floats on to the screen at the end consciously curtailing the conclusion of the girl's fate in the story I was left with a bitter and perturbed after taste. The angle could have been better utilized. More importantly, the ad completely failed to underscore the preventative aspect of sex i.e. always use condoms if you want to avoid unplanned pregnancies. Displaying i-pill as a viable solution for mistakes does not properly educate, prevent, or dissuade the naive public. The public must be educated and assured incessantly and consistently that unprotected sex can lead to several undesirable consequences such as STDs and pregnancies. But then India has implemented several effective messages in various media in sex education. But what about Bangladesh? Having a huge billboard on Gulshan one circle (although quite refreshing and ballsy) of a condom brand doesn't make much leeway in educating the public that unprotected sex is a big NO NO. The Bangladesh media must embrace whole-heartedly and propagate resolutely sex education to all layers of the social stratum. Even at the cost of severe public embarrassment and even if completely uncultured. The more well educated the public is about sex ed the less chances of girls undergoing at times life threatening abortions to rectify completely preventable mistakes.