Repetitions Works Works

The first things you learn in public relations is that repetitions works wonders in effectively conveying messages. The more you repeat the points, inevitably, the reader, listener, viewer will pick up the message(s). I couldn' t help but marvel at the prowess of repetitions watching the vice presidential debate. Both Biden and Palin stuck to their messages resiliently and espoused their messages repeatedly.

When it came to answering questions, Palin proved to be quite the 'maverick' answerer, by refusing to answer any of the questions put forth by Gwen Ifill. Instead she pounded on her talents and limited experiences that make her into a viable and extraordinary vice-presidential candidate and future president if and when the need arises. All I heard during the 90 minutes or so of the debate was her truncated track record as the mayor of Wasilia and governor of Alaska, the reasons that make her into such an unqualified 'maverick', and her dedication to the McCain-Palin ticket. Not once did I hear any elaborate plan or anything resembling a tentative one encapsulating the McCain administration if they win the election. Instead, her key messages for the debate were that McCain's a maverick, she's a maverick, Americans need mavericks, and doggone it, they'll get mavericks if they elect them!

She may not have any concrete experiences required for a vice presidential nominee, she may not be intelligent, but sheer entertaining she surely is!