Hospitals Youtubing Live Operations

NY Times has a disturbing article on how hospitals to stay competitive in marketing themselves have adopted videoing and showcasing their patients' operations in real time.

Am I the only one who is super freaked out by this?

There are plenty of ethical issues tangled with these practices. Firstly, how are the patients consenting to this form of violation of their privacies? Are they getting paid, receiving discounts on their medical bills, or simply just eager for the notoriety gained at Youtube by their audacious videos? Secondly, how are the hospitals providing adequate care when they are parading their patients on the internet heavily sedated undergoing at times life-threatening surgeries? 

What happens if a patient dies on the table? Are we then rewarded by watching death live on the internet? How is that NOT going against the grain of proper social norms?

I'm also concerned why the insurance companies who leap at the chance to say no to critical procedures for ill patients are not vilifying this form of obscene violation? Are they getting a cut of the deal as well?

Most certainly, in my opinion, the hospitals need to cease exploiting their patients misfortunes for free publicity. By condoning these dehumanizing practices, we are one small step away from watching people die on tv.